Salespeople will tell recruits that sales without passion most will not be made.
Would be public speakers learn quickly that if thy do not tickle the ears of their audience they will fail to get their point across.
The key to striking success is to capture the emotion of the listener. No passion equals no assent.
While this is true, understanding can be lost to emotion in the process.
Most issues are complicated, requiring an open mind. One that is able to cut through emotion to face truth.
In the end we may well agree with the speaker, but we have agreed apart from emotion and faced the facts. If we find problems in the presentation we can ask questions intelligently. We might ever use our understanding of "emotion" to get our question across.
Emotion is critical for the speaker to use in grabbing the attention of the audience. The listener must embrace logic and research to examine the thoughts and agenda of the speaker. True understanding is not blind but educated.
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